We are looking for a Marketing Maverick who will take charge of developing and executing strategic marketing initiatives to enhance brand visibility, equity, and product launches. In this role, you will lead communication efforts across various channels, support sales strategies, and oversee all trade-related marketing campaigns. If you have a passion for brand management, media strategy, and procurement processes, this is the perfect opportunity to make a significant impact.

Core Responsibilities:

1. Strategic Planning & Execution:
2. Develop and implement marketing and communication strategies to enhance brand salience and equity
3. Execute comprehensive brand plans to meet KPIs related to volume, market share, and brand positioning
4. Lead the rollout of media strategies, ensuring consistent brand messaging across all channels
5. Analyze consumer behavior and retail trends to assess brand health and inform strategic decisions
6. Monitor competition, including market acquisitions, pricing changes, and new product launches, to identify growth opportunities
7. Implement key projects as outlined in the brand’s annual planning calendar