Marketing Executive

Job Title: Marketing Executive

Department: Marketing & Business Development

Experience: 0–1 Year (Freshers Can Apply)

Employment Type: Full-Time

Job Location: Bangalore, Karnataka

Qualification: BBA / B.Com / BA / B.Sc. / MBA (Marketing) / Any Relevant Graduate

Job Summary

We are looking for an enthusiastic, creative, and results-oriented Marketing Executive (Fresher) to join our Marketing team in Bangalore.

The candidate will be responsible for supporting marketing campaigns, conducting market research, promoting company products and services, generating leads, and assisting in brand-building activities.

The ideal candidate should possess strong communication skills, creativity, analytical thinking, and a basic understanding of traditional and digital marketing strategies.

Key Responsibilities

1. Marketing Campaign Management

• Assist in planning and executing online and offline marketing campaigns.
• Support promotional activities to increase brand awareness and customer engagement.
• Coordinate with internal teams to implement marketing initiatives.
• Monitor campaign performance and prepare marketing reports.
• Assist in developing marketing presentations and promotional materials.

2. Digital Marketing & Social Media

• Support social media marketing activities across LinkedIn, Instagram, Facebook, and other platforms.
• Assist in creating engaging content for social media posts, blogs, newsletters, and promotional campaigns.
• Monitor social media engagement and audience interactions.
• Support email marketing campaigns and digital promotional activities.
• Assist in basic SEO and website content optimization.
• Track digital marketing performance using relevant analytics tools.

3. Market Research & Analysis

• Conduct market research to identify customer needs, industry trends, and competitor activities.
• Collect and analyze market data to support marketing decisions.
• Identify potential target audiences and business opportunities.
• Prepare competitor analysis reports and market research summaries.
• Assist in evaluating customer feedback and market responses.

4. Lead Generation & Business Support

• Identify potential customers through online research, networking, and marketing campaigns.
• Support lead generation and customer acquisition initiatives.
• Coordinate with sales teams to share qualified marketing leads.
• Maintain lead databases and update customer information.
• Assist in organizing product demonstrations, promotional events, and client meetings.

5. Branding & Communication

• Support brand awareness and corporate communication initiatives.
• Assist in preparing brochures, presentations, flyers, and marketing collateral.
• Ensure consistency in brand messaging across marketing channels.
• Coordinate with graphic designers, content creators, and external vendors.
• Assist in planning events, webinars, exhibitions, and promotional activities.

Required Technical Skills

1. Marketing Fundamentals

• Basic understanding of marketing principles and strategies.
• Knowledge of market segmentation, targeting, and positioning.
• Understanding of branding, customer engagement, and lead generation.
• Familiarity with B2B and B2C marketing concepts.

2. Digital Marketing

• Basic knowledge of social media marketing.
• Understanding of Search Engine Optimization (SEO).
• Familiarity with email marketing and content marketing.
• Awareness of Google Ads and Meta Ads fundamentals.
• Basic understanding of digital marketing analytics.

3. Marketing Tools

• Proficiency in MS Excel, Word, and PowerPoint.
• Familiarity with Canva or other basic design tools.
• Basic knowledge of Google Analytics and Google Search Console.
• Awareness of CRM tools such as HubSpot or Zoho CRM.
• Familiarity with social media scheduling and analytics platforms.

4. Data Analysis & Reporting

• Ability to collect and organize marketing data.
• Basic knowledge of Excel formulas and reporting.
• Understanding of marketing KPIs such as reach, engagement, leads, and conversions.
• Ability to prepare marketing performance reports.

Required Soft Skills

• Excellent verbal and written communication skills.
• Creativity and innovative thinking.
• Strong interpersonal and presentation skills.
• Good analytical and problem-solving abilities.
• Organizational and time-management skills.
• Ability to multitask and meet deadlines.
• Teamwork and collaboration skills.
• Attention to detail and brand consistency.
• Adaptability and willingness to learn.
• Positive attitude and a proactive approach to work.

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, Management, Mass Communication, or a related discipline.
• BBA, B.Com, BA, B.Sc., or equivalent qualifications.
• MBA or PGDM in Marketing will be an added advantage.
• Fresh graduates from the 2025 and 2026 batches are encouraged to apply.

Preferred Qualifications

• Internship or academic project experience in marketing, digital marketing, or business development.
• Basic knowledge of SEO, social media marketing, and content creation.
• Familiarity with Canva, Google Analytics, or digital marketing tools.
• Experience managing college events, social media pages, or promotional campaigns.
• Understanding of customer acquisition and lead generation.
• Basic knowledge of market research and competitor analysis.

Key Performance Indicators (KPIs)

• Number of marketing campaigns supported and executed.
• Marketing lead generation and lead quality.
• Social media engagement and audience growth.
• Campaign reach and effectiveness.
• Accuracy of market research and competitor analysis.
• Timely completion of assigned marketing activities.
• Quality of marketing content and promotional materials.
• Contribution to brand awareness and customer engagement.
• Accuracy and timeliness of marketing performance reports.
• Collaboration with sales and marketing teams.

Ideal Candidate

We are seeking a creative, enthusiastic, and self-motivated fresher with a strong interest in marketing, branding, and business growth.

The candidate should demonstrate excellent communication skills, creativity, analytical thinking, and a willingness to explore digital and traditional marketing strategies.