Marketing Executive

Job Title: Marketing Executive / Junior Marketing Executive

Department: Marketing / Sales & Marketing / Business Development

Experience: 0–1 Year (Freshers Can Apply)

Employment Type: Full-Time

Job Location: Bangalore, Karnataka

Qualification: BBA / B.Com / BA / B.Sc. / MBA / PGDM / Any Graduate

Job Summary

We are looking for an enthusiastic, creative, and results-oriented Marketing Executive (Fresher) to join our Marketing team in Bangalore.

The candidate will be responsible for supporting marketing campaigns, conducting market research, generating leads, coordinating promotional activities, managing digital marketing initiatives, and contributing to brand awareness and business growth.

The ideal candidate should possess strong communication skills, creativity, analytical thinking, basic marketing knowledge, and a willingness to learn modern marketing strategies and tools.

Key Responsibilities

1. Marketing Campaigns & Promotions

• Assist in planning and executing online and offline marketing campaigns.
• Support promotional activities to increase brand awareness and customer engagement.
• Coordinate with internal teams to implement marketing initiatives.
• Help prepare marketing presentations, promotional materials, and campaign reports.
• Monitor campaign activities and provide regular progress updates.

2. Digital Marketing & Social Media

• Assist in managing company social media platforms such as LinkedIn, Instagram, Facebook, and X.
• Support the creation and scheduling of social media posts.
• Coordinate with content writers and designers for marketing creatives.
• Monitor social media engagement and audience interactions.
• Assist in implementing email marketing and digital promotional campaigns.
• Stay updated with digital marketing trends and best practices.

3. Market Research & Competitor Analysis

• Conduct market research to identify potential customers and business opportunities.
• Analyze competitor products, services, and marketing strategies.
• Collect and organize market information and customer insights.
• Assist in identifying industry trends and target audience preferences.
• Prepare basic market research reports and competitor analysis summaries.

4. Lead Generation & Business Development Support

• Identify prospective customers through online research and professional networking platforms.
• Assist in generating and qualifying marketing leads.
• Maintain prospect databases and lead tracking sheets.
• Support email outreach and follow-up activities.
• Coordinate with sales teams to share qualified leads and customer information.
• Assist in scheduling product demonstrations and introductory meetings.

5. Content & Brand Communication

• Support the development of marketing content for websites, blogs, brochures, and social media.
• Assist in drafting promotional emails, captions, and marketing messages.
• Ensure consistency in brand communication across marketing channels.
• Coordinate with designers for brochures, presentations, and campaign materials.
• Contribute creative ideas for marketing campaigns and brand promotions.

6. Customer Engagement & Relationship Management

• Communicate with potential customers through email, phone, and digital platforms.
• Respond to basic product and service inquiries.
• Assist in maintaining customer and prospect relationships.
• Collect customer feedback and share insights with relevant teams.
• Support customer engagement and retention initiatives.

7. Marketing Reporting & Performance Tracking

• Maintain marketing activity trackers and campaign reports.
• Monitor basic metrics such as reach, engagement, leads, and conversions.
• Prepare weekly and monthly marketing performance summaries.
• Assist in evaluating campaign effectiveness.
• Recommend improvements based on campaign results and customer feedback.

Required Technical & Functional Skills

1. Marketing Fundamentals

• Basic understanding of marketing principles and strategies.
• Knowledge of branding, promotion, and customer segmentation.
• Familiarity with the marketing funnel and lead generation concepts.
• Basic understanding of B2B and B2C marketing.
• Awareness of customer acquisition and engagement strategies.

2. Digital Marketing

• Basic knowledge of social media marketing.
• Familiarity with LinkedIn, Instagram, Facebook, and other digital platforms.
• Understanding of content marketing and email marketing.
• Basic awareness of Search Engine Optimization (SEO).
• Knowledge of paid advertising concepts will be an advantage.

3. Market Research

• Ability to conduct online market and competitor research.
• Basic understanding of customer profiling and target audience identification.
• Ability to collect, organize, and analyze market information.
• Familiarity with Google Search and professional networking platforms.

4. MS Office & Reporting

• Proficiency in MS Excel, Word, and PowerPoint.
• Familiarity with Google Sheets and Google Workspace.
• Ability to prepare marketing presentations and reports.
• Basic knowledge of spreadsheet formulas and data management.

5. Marketing Tools

• Familiarity with Canva for basic marketing creatives.
• Basic knowledge of Google Analytics will be an advantage.
• Awareness of email marketing tools such as Mailchimp or HubSpot.
• Familiarity with CRM platforms and lead management systems.
• Basic understanding of AI-assisted marketing tools.

Required Soft Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building abilities.
• Creativity and innovative thinking.
• Good presentation and persuasion skills.
• Analytical and problem-solving abilities.
• Strong organizational and time-management skills.
• Ability to multitask and meet deadlines.
• Teamwork and cross-functional collaboration.
• Positive attitude and willingness to learn.
• Self-motivation and a results-oriented mindset.

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, Management, or a related discipline.
• BBA, B.Com, BA, B.Sc., or equivalent qualifications.
• MBA / PGDM in Marketing or Business Management will be an added advantage.
• Graduates from other disciplines with strong communication and marketing skills are also eligible.
• Fresh graduates from the 2025 and 2026 batches are encouraged to apply.

Preferred Qualifications

• Internship experience in marketing, sales, digital marketing, or business development.
• Basic knowledge of social media management.
• Familiarity with lead generation and customer outreach.
• Understanding of SEO, content marketing, and email campaigns.
• Knowledge of Canva, Excel, and PowerPoint.
• Experience participating in college marketing events or promotional campaigns.
• Basic understanding of CRM and marketing automation tools.
• Strong presentation and communication skills.
• Interest in digital marketing trends and emerging technologies.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Marketing campaign execution and completion rate.
• Social media reach and engagement.
• Lead-to-meeting conversion rate.
• Accuracy of marketing reports and databases.
• Timely completion of assigned marketing activities.
• Quality of market research and competitor analysis.
• Effectiveness of customer outreach and follow-ups.
• Contribution to brand awareness and marketing objectives.
• Collaboration with sales and marketing teams.

Ideal Candidate

We are seeking a confident, enthusiastic, and self-motivated fresher who is passionate about marketing, communication, and business growth.

The candidate should demonstrate creativity, strong communication skills, analytical thinking, and an interest in digital marketing, lead generation, and customer engagement.

A willingness to learn new marketing tools, explore innovative strategies, and contribute to the organization's marketing initiatives is essential.