Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing / Digital Marketing

Experience: Freshers – 2 Years

Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage online marketing activities, improve brand visibility, generate leads, and increase website traffic through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns.
• Manage social media platforms such as Instagram, Facebook, and LinkedIn.
• Create engaging content for social media posts, blogs, and campaigns.
• Perform search engine optimization (SEO) to improve website rankings.
• Support Google Ads and social media advertising campaigns.
• Conduct keyword research and competitor analysis.
• Monitor website traffic and campaign performance.
• Generate reports using analytics tools and recommend improvements.
• Coordinate with the sales and content teams to generate leads.

Skills Required

• Knowledge of SEO and SEM.
• Understanding of social media marketing.
• Basic knowledge of Google Ads and Meta Ads.
• Familiarity with Google Analytics and Google Search Console.
• Content writing and copywriting skills.
• Knowledge of keyword research and email marketing.
• Basic understanding of website management and lead generation.
• Analytical thinking, creativity, and communication skills.

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Relevant certifications in digital marketing are an advantage.