Job Description – Marketing Head

Job Title: Head of Marketing / Marketing Head

Experience: 8–12 Years (Preferred)

Job Location: Bangalore, Karnataka

Employment Type: Full-Time

Department: Marketing & Business Growth

Qualification: Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or related field; MBA in Marketing preferred

Job Summary

We are looking for an experienced, strategic, and results-driven Marketing Head to lead our marketing operations, brand positioning, digital marketing initiatives, and business growth strategies.

The ideal candidate should have strong expertise in marketing strategy, brand management, lead generation, performance marketing, content marketing, and team leadership.

The Marketing Head will be responsible for developing and executing comprehensive marketing plans, increasing brand awareness, generating qualified business leads, improving customer engagement, and supporting the organization's revenue growth objectives.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with organizational goals.
• Define annual and quarterly marketing objectives, budgets, and performance targets.
• Identify market opportunities, customer segments, and emerging industry trends.
• Conduct competitor analysis and market research to strengthen brand positioning.
• Develop go-to-market strategies for new products, services, and business initiatives.
• Work closely with senior management to align marketing initiatives with business objectives.

Digital Marketing & Lead Generation

• Lead digital marketing activities across SEO, SEM, social media, email marketing, and paid advertising.
• Develop effective B2B and B2C lead generation strategies based on business requirements.
• Manage performance marketing campaigns through Google Ads, LinkedIn Ads, and other relevant platforms.
• Optimize marketing funnels to improve lead quality and conversion rates.
• Oversee website optimization, organic traffic growth, and digital customer acquisition.
• Implement marketing automation and CRM-based lead nurturing campaigns.

Brand Management & Communication

• Develop and maintain a strong and consistent brand identity.
• Oversee content marketing, blogs, case studies, newsletters, and promotional campaigns.
• Manage corporate communication, public relations, and brand reputation.
• Ensure consistency in messaging across all marketing channels.
• Plan and execute product launches, promotional activities, webinars, and industry events.
• Strengthen the organization's market presence through thought leadership initiatives.

Team Leadership & Collaboration

• Lead, mentor, and manage the marketing team.
• Assign responsibilities, monitor performance, and establish team KPIs.
• Collaborate with sales, business development, product, and customer success teams.
• Coordinate with external agencies, creative partners, and marketing vendors.
• Encourage innovation, creativity, and data-driven decision-making.
• Ensure timely execution of marketing campaigns and strategic initiatives.

Marketing Analytics & Performance

• Monitor campaign performance, lead generation, customer acquisition costs, and return on investment.
• Analyze marketing data to identify opportunities for improvement.
• Prepare marketing performance reports and present insights to leadership.
• Manage marketing budgets and optimize resource allocation.
• Track customer acquisition, conversion rates, and pipeline contribution.
• Continuously improve marketing strategies based on measurable business outcomes.

Required Skills

• Strong knowledge of strategic marketing and brand management.
• Proven experience in digital marketing and performance marketing.
• Expertise in SEO, SEM, social media marketing, and content marketing.
• Strong understanding of lead generation and customer acquisition strategies.
• Experience developing and executing go-to-market strategies.
• Knowledge of CRM systems and marketing automation tools.
• Excellent leadership and team management abilities.
• Strong analytical and data-driven decision-making skills.
• Excellent communication, presentation, and negotiation skills.
• Experience in marketing budget planning and management.
• Strong understanding of customer behavior and market research.
• Ability to collaborate with cross-functional teams and senior leadership.

Preferred Skills

• Experience in B2B marketing, SaaS, IT services, or technology-driven organizations.
• Familiarity with Google Analytics, Google Ads, and Google Search Console.
• Experience with LinkedIn Campaign Manager and Meta Ads Manager.
• Knowledge of HubSpot, Salesforce, Zoho CRM, or similar platforms.
• Understanding of account-based marketing (ABM).
• Experience in marketing automation and email campaign management.
• Familiarity with AI-powered marketing tools and analytics platforms.
• Knowledge of product marketing and customer lifecycle management.
• Experience in demand generation and sales pipeline optimization.
• Understanding of marketing attribution and revenue analytics.
• Experience managing agencies, vendors, and external marketing partners.
• Strong stakeholder management and strategic planning abilities.

Eligibility Criteria

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related discipline.
• MBA in Marketing preferred.
• 8–12 years of relevant marketing experience preferred.
• Demonstrated experience in a marketing leadership or managerial role.
• Proven track record of successful marketing campaigns and lead generation initiatives.
• Experience managing marketing teams and budgets.
• Strong understanding of digital marketing and business growth strategies.
• Excellent strategic thinking, leadership, and problem-solving abilities.
• Ability to manage multiple projects and deliver measurable business results.

Roles & Expectations

• Own and execute the organization's overall marketing strategy.
• Strengthen brand visibility and market positioning.
• Generate high-quality leads and contribute to revenue growth.
• Lead and develop a high-performing marketing team.
• Ensure effective collaboration between marketing, sales, and product teams.
• Optimize marketing budgets and improve campaign ROI.
• Identify new market opportunities and business growth channels.
• Maintain consistent brand communication across platforms.
• Deliver measurable marketing outcomes aligned with business objectives.

Key Performance Indicators (KPIs)

• Marketing-qualified leads (MQLs) generated.
• Sales-qualified lead (SQL) conversion rate.
• Marketing-sourced pipeline and revenue contribution.
• Customer acquisition cost (CAC).
• Return on marketing investment (ROMI).
• Website traffic and organic search performance.
• Brand awareness and audience engagement.
• Campaign conversion rates and performance.
• Marketing budget utilization.
• Team productivity and campaign delivery effectiveness.

Career Growth Opportunities

• Senior Head of Marketing
• Director of Marketing
• Vice President – Marketing
• Chief Marketing Officer (CMO)
• Chief Growth Officer (CGO)

Job Location: Bangalore, Karnataka

Experience Required: 8–12 Years (Preferred)

Employment Type: Full-Time

Role Level: Senior Management / Leadership