Job Description – Mid-Level PPC Specialist (Pay-Per-Click)

Job Title: PPC Specialist / PPC Executive – Mid-Level

Experience: 2–5 Years

Job Location: Bangalore, Karnataka

Employment Type: Full-Time

Department: Digital Marketing / Performance Marketing

Qualification: Bachelor's Degree in Marketing, Business Administration, Communications, or related field

Job Summary

We are looking for an experienced and results-driven Mid-Level PPC Specialist to join our digital marketing team. The ideal candidate should have strong expertise in Google Ads, paid search campaigns, performance marketing, keyword research, campaign optimization, and conversion tracking.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across multiple digital platforms to generate qualified leads, improve conversions, and maximize return on advertising spend (ROAS).

Key Responsibilities

PPC Campaign Management

• Plan, create, and manage PPC campaigns across Google Ads, Microsoft Ads, and other relevant advertising platforms.
• Develop paid search, display, remarketing, and video advertising campaigns.
• Conduct keyword research and identify high-performing search terms.
• Create and optimize ad copies, headlines, descriptions, and extensions/assets.
• Monitor campaign budgets, bidding strategies, and audience targeting.
• Implement effective campaign structures to improve advertising performance.
• Manage negative keywords and search term optimization.
• Conduct A/B testing of ad creatives, landing pages, and targeting strategies.
• Optimize campaigns to improve click-through rates (CTR), conversions, and ROAS.

Performance Marketing & Optimization

• Analyze campaign performance and identify opportunities for improvement.
• Optimize cost-per-click (CPC), cost-per-acquisition (CPA), and conversion rates.
• Develop strategies to reduce customer acquisition costs.
• Monitor advertising trends, competitor activities, and market performance.
• Implement remarketing and audience segmentation strategies.
• Collaborate with design and content teams to develop effective advertising creatives.
• Work with website development teams to improve landing page performance.
• Ensure advertising campaigns align with marketing objectives and business goals.

Analytics & Reporting

• Track campaign performance using Google Analytics 4 (GA4), Google Ads, and reporting tools.
• Set up and monitor conversion tracking using Google Tag Manager (GTM).
• Prepare weekly and monthly PPC performance reports.
• Analyze campaign metrics, including impressions, clicks, conversions, CPC, CPA, and ROAS.
• Present campaign insights and optimization recommendations to stakeholders.
• Monitor lead quality and collaborate with sales teams to improve campaign outcomes.

Required Skills

• Strong knowledge of Google Ads and PPC advertising.
• Hands-on experience managing paid search and display campaigns.
• Expertise in keyword research and search intent analysis.
• Experience with Google Analytics 4 and Google Tag Manager.
• Understanding of conversion tracking and campaign attribution.
• Knowledge of bidding strategies and budget optimization.
• Experience in A/B testing and landing page optimization.
• Strong analytical and data interpretation skills.
• Understanding of CTR, CPC, CPA, CPL, ROI, and ROAS.
• Ability to create performance-driven ad copies.
• Good communication and reporting skills.
• Strong problem-solving and campaign optimization abilities.

Preferred Skills

• Experience with Microsoft Advertising (Bing Ads).
• Familiarity with LinkedIn Ads and Meta Ads Manager.
• Knowledge of Google Performance Max campaigns.
• Experience with Google Merchant Center and Shopping Ads.
• Understanding of SEO and search engine marketing.
• Familiarity with Looker Studio and dashboard reporting.
• Experience with CRM tools such as HubSpot, Salesforce, or Zoho CRM.
• Knowledge of marketing automation and lead nurturing.
• Familiarity with conversion rate optimization (CRO).
• Experience with B2B lead generation or SaaS marketing campaigns.
• Understanding of remarketing and customer audience segmentation.
• Google Ads certifications are an added advantage.

Eligibility Criteria

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• 2–5 years of relevant experience in PPC or performance marketing.
• Proven experience managing Google Ads campaigns.
• Strong understanding of digital advertising platforms.
• Experience handling advertising budgets and optimizing campaign performance.
• Ability to analyze marketing data and generate actionable insights.
• Strong communication and stakeholder management skills.
• Ability to independently manage multiple advertising campaigns.
• Relevant Google Ads or digital marketing certifications are preferred.

Roles & Expectations

• Independently manage PPC campaigns and advertising budgets.
• Generate qualified leads through paid advertising channels.
• Continuously optimize campaign performance and conversion rates.
• Maintain accurate conversion tracking and reporting.
• Identify new advertising opportunities and audience segments.
• Collaborate with marketing, design, content, and sales teams.
• Ensure campaigns meet established performance targets.
• Stay updated with digital advertising trends and platform changes.

Key Performance Indicators (KPIs)

• Click-Through Rate (CTR).
• Cost Per Click (CPC).
• Cost Per Lead (CPL).
• Cost Per Acquisition (CPA).
• Conversion Rate.
• Return on Advertising Spend (ROAS).
• Marketing Qualified Leads (MQLs).
• Lead-to-Customer Conversion Rate.
• Advertising Budget Utilization.
• Campaign Revenue Contribution.

Career Growth Opportunities

• Senior PPC Specialist
• Performance Marketing Manager
• Digital Marketing Manager
• Paid Media Lead
• Growth Marketing Manager
• Head of Performance Marketing

Job Location: Bangalore, Karnataka

Experience Required: 2–5 Years

Employment Type: Full-Time

Role Level: Mid-Level

Specialization: PPC Advertising, Google Ads, Paid Search & Performance Marketing