Job Description – User Acquisition Manager

Job Title: User Acquisition Manager

Experience: 3–6 Years

Job Location: Bangalore, Karnataka

Employment Type: Full-Time

Department: Growth Marketing / Digital Marketing

Qualification: Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or related field; MBA preferred

Job Summary

We are looking for an experienced, analytical, and results-driven User Acquisition Manager to join our growth marketing team. The ideal candidate should have strong expertise in digital marketing, performance marketing, user acquisition strategies, campaign optimization, and conversion rate optimization.

The candidate will be responsible for developing and executing effective user acquisition strategies to attract new users, increase platform registrations, improve conversion rates, and drive sustainable business growth.

The User Acquisition Manager will collaborate with marketing, product, sales, and analytics teams to optimize acquisition channels, manage marketing budgets, and improve overall customer acquisition performance.

Key Responsibilities

User Acquisition Strategy

• Develop and execute user acquisition strategies aligned with business growth objectives.
• Identify and evaluate new customer acquisition channels and opportunities.
• Plan and manage user acquisition campaigns across paid and organic marketing channels.
• Develop strategies to increase website traffic, application downloads, registrations, and active users.
• Conduct market research and competitor analysis to identify growth opportunities.
• Define target audiences, customer personas, and acquisition funnels.
• Collaborate with product and marketing teams to improve user onboarding and activation.
• Monitor acquisition trends and optimize strategies based on performance data.

Performance Marketing & Campaign Management

• Manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Optimize campaigns to improve cost per acquisition (CPA), cost per lead (CPL), and return on advertising spend (ROAS).
• Develop and execute remarketing and retargeting campaigns.
• Conduct A/B testing of advertisements, landing pages, and campaign creatives.
• Monitor advertising budgets and allocate resources to high-performing channels.
• Collaborate with content and design teams to create conversion-focused marketing campaigns.
• Identify opportunities to improve campaign performance and user engagement.
• Ensure efficient utilization of marketing budgets.

Conversion Optimization & Growth

• Analyze the complete user acquisition funnel, from initial engagement to registration and activation.
• Identify conversion barriers and recommend improvements.
• Work with product and UI/UX teams to optimize landing pages and onboarding experiences.
• Implement growth experiments to improve user acquisition and activation rates.
• Develop referral, partnership, and organic acquisition initiatives.
• Monitor user behavior and identify opportunities for improving conversion rates.
• Support lifecycle marketing initiatives to improve early-stage user engagement.

Analytics & Reporting

• Track user acquisition metrics using Google Analytics 4, CRM systems, and marketing analytics platforms.
• Monitor acquisition costs, conversion rates, user registrations, and activation metrics.
• Prepare weekly and monthly acquisition performance reports.
• Analyze campaign performance and provide actionable recommendations.
• Track marketing attribution and evaluate channel effectiveness.
• Present growth insights and campaign results to management.
• Forecast acquisition targets and recommend budget allocations.

Required Skills

• Strong understanding of user acquisition and growth marketing strategies.
• Hands-on experience in performance marketing and paid advertising.
• Knowledge of Google Ads, Meta Ads, and other digital advertising platforms.
• Experience with Google Analytics 4 and conversion tracking.
• Understanding of customer acquisition cost (CAC), CPA, CPL, and ROAS.
• Strong analytical and data interpretation abilities.
• Experience in conversion rate optimization (CRO).
• Knowledge of marketing funnels and user behavior analysis.
• Ability to manage marketing budgets and optimize campaign performance.
• Strong communication and stakeholder management skills.
• Experience with A/B testing and growth experimentation.
• Excellent planning, problem-solving, and decision-making abilities.

Preferred Skills

• Experience in SaaS, B2B, B2C, mobile applications, or technology-based platforms.
• Familiarity with Firebase Analytics, Mixpanel, or Amplitude.
• Experience with Google Tag Manager and Looker Studio.
• Knowledge of app attribution tools such as AppsFlyer or Adjust.
• Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.
• Understanding of SEO, ASO, and organic growth strategies.
• Experience with referral marketing and affiliate partnerships.
• Knowledge of marketing automation and lifecycle campaigns.
• Familiarity with SQL and data analytics.
• Understanding of product-led growth (PLG) strategies.
• Experience optimizing onboarding and activation funnels.
• Knowledge of customer segmentation and audience targeting.

Eligibility Criteria

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related discipline.
• 3–6 years of relevant experience in user acquisition, growth marketing, or performance marketing.
• Proven experience managing digital acquisition campaigns.
• Strong understanding of paid advertising and organic growth channels.
• Experience working with marketing analytics and performance tracking tools.
• Ability to analyze acquisition funnels and improve conversion rates.
• Strong communication and cross-functional collaboration skills.
• Ability to independently manage acquisition initiatives and budgets.
• Experience in SaaS or technology-based organizations is an added advantage.

Roles & Expectations

• Own and execute user acquisition strategies across relevant marketing channels.
• Drive growth in qualified registrations, sign-ups, and activated users.
• Optimize customer acquisition costs and campaign efficiency.
• Identify and test new acquisition channels.
• Collaborate with product, marketing, and analytics teams.
• Improve acquisition funnels and onboarding conversion rates.
• Maintain accurate campaign tracking and performance reports.
• Achieve defined acquisition targets within approved budgets.
• Continuously identify opportunities for scalable and sustainable user growth.

Key Performance Indicators (KPIs)

• New user registrations and sign-ups.
• Cost Per Acquisition (CPA).
• Customer Acquisition Cost (CAC).
• Cost Per Lead (CPL).
• User Activation Rate.
• Visitor-to-Sign-Up Conversion Rate.
• Return on Advertising Spend (ROAS).
• Marketing Qualified Leads (MQLs).
• Acquisition Funnel Conversion Rate.
• Early User Retention Rate.
• Acquisition Channel Performance.
• Growth in Monthly Active Users (MAU).

Career Growth Opportunities

• Senior User Acquisition Manager
• Growth Marketing Lead
• Performance Marketing Manager
• Head of User Acquisition
• Director of Growth Marketing
• Head of Growth
• Chief Growth Officer (CGO)

Job Location: Bangalore, Karnataka

Experience Required: 3–6 Years

Employment Type: Full-Time

Role Level: Mid-Level / Managerial

Specialization: User Acquisition, Growth Marketing, Performance Marketing, Conversion Optimization & Digital Growth