Job Description – Business Development Manager (BDM)

Job Title: Business Development Manager

Experience: 3–6 Years

Job Location: Bangalore, Karnataka

Employment Type: Full-Time

Department: Business Development / Sales

Qualification: Bachelor's or Master's Degree in Business Administration, Marketing, Sales, Commerce, or related field; MBA preferred

Job Summary

We are looking for a dynamic, results-oriented, and experienced Business Development Manager (BDM) to join our business development and sales team. The ideal candidate should have strong expertise in lead generation, client acquisition, business partnerships, sales strategy, negotiation, and relationship management.

The candidate will be responsible for identifying new business opportunities, generating qualified leads, building relationships with potential clients, and driving revenue growth.

The Business Development Manager will work closely with sales, marketing, product, and management teams to develop effective business strategies, expand market reach, and achieve organizational growth objectives.

Key Responsibilities

Business Development & Lead Generation

• Identify and develop new business opportunities through market research, networking, and prospecting.
• Generate qualified leads through LinkedIn, email outreach, cold calling, referrals, and professional networking.
• Research potential clients, industries, and market segments.
• Build and maintain a strong pipeline of prospective customers.
• Identify key decision-makers and establish professional business relationships.
• Conduct introductory calls, discovery meetings, and client presentations.
• Understand client requirements and recommend suitable products or services.
• Develop strategies to improve lead conversion and customer acquisition.

Sales & Revenue Growth

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Manage the complete sales cycle from prospecting to deal closure.
• Prepare business proposals, quotations, presentations, and commercial offers.
• Conduct product demonstrations and solution presentations.
• Negotiate pricing, contracts, and business agreements.
• Follow up with potential clients and convert opportunities into customers.
• Identify upselling and cross-selling opportunities.
• Monitor sales performance and recommend improvements.

Client Relationship Management

• Build and maintain long-term relationships with clients and business partners.
• Understand customer needs, business challenges, and expectations.
• Coordinate with internal teams to ensure smooth client onboarding.
• Maintain regular communication with existing and prospective customers.
• Address client queries and support issue resolution.
• Identify opportunities to strengthen customer satisfaction and retention.
• Develop strategic partnerships to expand business reach.

Market Research & Business Strategy

• Conduct competitor analysis and identify emerging market opportunities.
• Monitor industry trends, customer preferences, and market developments.
• Identify potential markets, partnerships, and business expansion opportunities.
• Collaborate with marketing teams to improve lead generation campaigns.
• Provide market feedback to product and management teams.
• Support go-to-market strategies for new products and services.

Reporting & CRM Management

• Maintain accurate lead, opportunity, and customer records in CRM systems.
• Track sales activities, pipeline progress, and conversion rates.
• Prepare weekly and monthly business development reports.
• Forecast sales opportunities and expected revenue.
• Monitor performance against business development targets.
• Present business development updates and growth opportunities to management.

Required Skills

• Strong understanding of business development and B2B sales processes.
• Proven experience in lead generation and client acquisition.
• Excellent communication, presentation, and interpersonal skills.
• Strong negotiation and deal-closing abilities.
• Experience in cold calling, email outreach, and LinkedIn prospecting.
• Ability to identify and engage business decision-makers.
• Knowledge of sales pipeline management and CRM tools.
• Strong relationship-building and networking skills.
• Ability to prepare professional proposals and presentations.
• Excellent analytical and problem-solving abilities.
• Strong organizational and time management skills.
• Ability to work independently and achieve revenue targets.

Preferred Skills

• Experience in SaaS, IT services, HRTech, recruitment technology, or technology-based organizations.
• Familiarity with CRM platforms such as Salesforce, HubSpot, or Zoho CRM.
• Experience in enterprise sales and consultative selling.
• Knowledge of account-based marketing and targeted outreach.
• Familiarity with LinkedIn Sales Navigator.
• Experience conducting product demonstrations and solution presentations.
• Understanding of sales automation and prospecting tools.
• Experience managing strategic partnerships and corporate accounts.
• Knowledge of sales forecasting and revenue analytics.
• Familiarity with B2B subscription-based business models.
• Experience working with CXOs, HR leaders, procurement teams, and senior management.
• Understanding of customer onboarding and account management.

Eligibility Criteria

• Bachelor's or Master's degree in Business Administration, Marketing, Commerce, or related discipline.
• MBA in Sales or Marketing preferred.
• 3–6 years of relevant experience in business development, sales, or client acquisition.
• Proven track record of achieving sales targets.
• Experience managing the end-to-end sales cycle.
• Strong negotiation, communication, and presentation skills.
• Experience using CRM systems and sales reporting tools.
• Ability to independently manage business development activities.
• Strong client relationship management skills.
• Willingness to attend client meetings and travel when required.

Roles & Expectations

• Generate qualified business leads and expand the customer base.
• Achieve assigned sales and revenue targets.
• Build and maintain a healthy sales pipeline.
• Conduct effective client meetings and product presentations.
• Convert prospective clients into long-term customers.
• Maintain strong relationships with clients and business partners.
• Collaborate with sales, marketing, and product teams.
• Maintain accurate CRM records and sales reports.
• Identify new market opportunities and strategic partnerships.
• Contribute to sustainable business growth.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• New client acquisition.
• Monthly and quarterly revenue achievement.
• Sales conversion rate.
• Number of client meetings and product demonstrations.
• Sales pipeline value.
• Average deal size.
• Sales cycle duration.
• Customer acquisition cost.
• Client retention and account growth.
• Strategic partnerships established.
• Achievement of business development targets.

Career Growth Opportunities

• Senior Business Development Manager
• Regional Sales Manager
• Business Development Lead
• Head of Business Development
• Director of Sales
• Vice President – Business Development
• Chief Revenue Officer (CRO)

Job Location: Bangalore, Karnataka

Experience Required: 3–6 Years

Employment Type: Full-Time

Role Level: Mid-Level / Managerial

Specialization: Business Development, B2B Sales, Lead Generation, Client Acquisition, Strategic Partnerships & Revenue Growth